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Published on | 2 weeks ago
ProgrammesThe course " Generating Business from Research" is addressed to researchers, innovation managers, technology transfer professionals, and potential participants interested in EIC Transition and in the exploitation of research results through spin‑offs.
Having a promising research result does not necessarily mean that it can, or should, be transformed into a viable business. The objective of this course is to equip learners with a clear and practical framework to assess when launching a business makes sense and, equally importantly, when it does not.
The framework is built around three cascading questions:
These questions are explored not only from a theoretical perspective, but also through practical examples, helping learners connect strategic reasoning with real‑world decision‑making.
The ultimate goal is to enable learners to replicate this assessment process autonomously, apply it to the business ideas they are developing or supporting, and obtain a realistic and honest assessment of their commercial potential.
Discover the course here: https://horizoneuropencpportal.eu/academy/generating-business-research
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Textgain is a Flemish SME and a partner in Digital Europe project BENEDMO, which answered to call ‘European Digital Media observatory (EDMO) - National and multinational hubs’.
Its task within the project is to further develop technologies to effectively detect sources of polarisation and disinformation, allowing journalists and moderators to quickly mitigate the harmful effects of such messages.