Infosheet


Communication, Dissemination & Exploitation

Though often used in the same context, these three terms actually mean something completely different. They have in common that they relate to an increased impact. And that they are needed in every successful project (and proposal).

Programmes Horizon Europe  

Published on | 4 months ago

Last updated on | 4 months ago

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Nico Deblauwe

nico.deblauwe@vlaio.be

Impact

Horizon Europe is about impact, even more than earlier framework programmes. Making a difference is, after all, the goal of Horizon Europe. And this should reflect in your mindset when writing a proposal, as impact is more than just ticking some boxes.

Impact is about increasing the visibility of your research/business, it enhances your reputation and helps gaining understanding and support. It potentially opens up other (follow-up) funding sources. And by doing so, it impact supports the spreading and further use of knowledge. And yes, it inceases your proposal’s chances of success...

Impact pathway

The pathway is the combination of logical steps towards the achievement of the expected impacts of the project over time, in particular beyond the duration of a project.

An impact pathway begins with the projects’ results, to their dissemination, exploitation and communication, contributing to the expected outcomes in the work programme topic, and ultimately to the wider scientific, economic and societal impacts of the work programme destination.”

Communication

Communcation is about the project in general, how it adds value to the European dimension of solving the problem at hand, and how it relates to the (societal or economic) challenges or key impacts. Communication targets a wide audience (including the general public, generalist media, ...). As the message is mostly about the (high level) goals of the project, the language used should be free of jargon and understandable for a non-specialist reader.

Dissemination

Dissemination aims at maximising the impact of research results in the public domain. Therefore, the target audience of dissemination activities is any potential user of the project results: the scientific community, stakeholders, industry, policy makers, investors, civil society, etc.

Exploitation

The objective of exploitation activities is the better use of project results for valorisation and knowledge transfer. It is mostly targetted at project partners and organisations with similar profiles, and the ecosystem around them.

 

 

Information sources

  • EC webinar on Dissemination & Exploitation in Horizon Europe (2021-06-09) - recording and slides.
    • Introduction to the concepts of Communication, Dissemination & Exploitation
    • Novelties on Dissemination & Exploitation under Horizon Europe
    • IP strategy in Horizon Europe projects, including ROL and some background on standardisation
    • IP Management in collaborative Horizon Europe projects
    • Horizon Results Platform
    • Horizon Results Booster

 

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Testimonial

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PBNv2 - a MSCA ITN in the field of automotive R&D

The Marie Skłodowska-Curie Action (MSCA) European Innovative Training Network “PBNv2 - Next generation Pass-By Noise approaches for new powertrain vehicles” started in May 2017. Their research has the shared objective of investigating the possibilities to decrease pass-by noise of vehicles.

The project is a collaboration between 17 research institutions and companies in the European automotive R&D and provides a learning environment for 14 PhD fellows. The Belgian partner is the Noise and Vibration Research Group of KU Leuven, and this project is one of the many Horizon 2020 MSCA Innovative Training Networks that the KU Leuven research group participates in.

Read the full article for details  or Check out the other testimonials

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